Author: News Room

Why it feels like every brand is having a scandal right now

It was the summer of brand scandals — but not because marketers are suddenly more accident-prone.The reason: the internet has become highly attuned to brand missteps and apt to turn them into full-blown crises.This weekend, Hyrox was plunged into a reputational emergency after an athlete soiled herself during a race…

Trader Joe’s Is Bringing Back Its Halloween Mini Tote Bags

A new, spooky Trader Joe’s mini tote bag will soon be available in stores nationwide. The company says it is set to have its Halloween totes in stores beginning Sept. 30. The bags, called “Trick-or-Treat Mini Canvas Totes,” will be available in black, green, purple and orange. When the Halloween…

The 20 biggest US airports ranked from worst to best for passenger satisfaction

There are large airports, and then there are “mega airports.”The annual JD Power North America Airport Satisfaction Study measured overall passenger satisfaction at US airports across three size categories: medium (4.5 to 9.9 million passengers a year), large (10 to 32.9 million passengers a year), and mega (33 million or…

Grindr is betting big on IRL marketing. There’s a very digital reason.

Grindr became one of the world’s best-known dating brands by helping men meet each other using their phones. Its marketing dollars, on the other hand, are increasingly being deployed in the real world.Grindr CMO Tristan Pineiro told me that there are two pertinent — and digital — business reasons he’s…