It was the summer of brand scandals — but not because marketers are suddenly more accident-prone.
The reason: the internet has become highly attuned to brand missteps and apt to turn them into full-blown crises.
This weekend, Hyrox was plunged into a reputational emergency after an athlete soiled herself during a race and was allowed to continue, sparking a wave of online complaints about hygiene. In the last few weeks, we’ve seen Good Good’s bad ad scandal, Neutrogena taking heat over its alleged treatment of Hayden Panettiere, and Target apologizing for stocking an offensive Halloween costume.
Each scandal had its nuance, but they all…
