I grew up in the 1980s and early ’90s, when Esprit’s bright colors and bold lettering made the brand instantly recognizable. Growing up as a girl can be hard, and…
Ads designed to influence AI agents rather than human consumers are emerging as a new marketing channel. They’re also opening up a new brand safety battleground.The big outstanding question: Once…
Carrie and Brian Smith rented an RV in July 2023 while participating in RAGBRAI, an annual seven-day bicycle ride across Iowa.Their accommodations weren’t cheap — or particularly nice.The bath towels were “kids’ old swimming towels,” Carrie told Business Insider. “The…
Silicon Valley has spent years obsessing over “super apps” that can do it all. AI is powering a new version of that dream.Just take Google, which last week did the most Google thing it could: it killed a product.This wasn’t…
This as-told-to essay is based on a conversation with Natasya Pawanteh, 45, who lives in Kuala Lumpur, Malaysia. The following has been edited for length and clarity.In 2017, I was a raging workaholic.As an ambitious, mid-career geologist at Shell in…
Ryan McPherson fought hard for his piece of Austin. Back in the spring of 2022, when it seemed like everyone was angling for homes in the Texas capital, he and his wife set their sights on a tidy four-bedroom in a sprawling new development on the east side of town.…
To make Garten’s Greek orzo salad, which serves six, you’ll need:1 cup of orzo (about 8 ounces)1 cup of canned chickpeas, rinsed and drained2 cups of baby arugula4 ounces of Greek feta, ½-inch diced (not crumbled)½ cup of good olive oil½ cup of diced red bell pepper (¼-inch)½ cup of…
AMD says it has a major advantage in the AI chip race against Nvidia: being more open.AMD has long promoted this strategy through its open-source ROCm software, used to program…
SpaceX wants to turn Starlink Mobile into a full-fledged mobile carrier, and it expects to hit the Big Three wireless giants in the process.During SpaceX’s first earnings call since its…
The AI world is looking to D.C. for clarity.On Tuesday, staffers from OpenAI, Anthropic, Google, and other tech companies convened in Washington to review the administration’s new framework for reviewing advanced AI models. Now, the rest of the industry eagerly…
Walgreens is continuing to close some locations amid its multiyear turnaround program – however the closures may be fewer than expected. The drugstore chain, acquired by private equity firm Sycamore Partners in August 2025, has closed about a dozen locations…
More than 40 companies have laid off employees so far in 2026, continuing the trend of significant workforce reductions across a broad range of industries, including tech, media, finance, and retail.Some, including Block, Coinbase, and Standard Chartered, have cited the…
McDonald’s tried a new value menu. Customers aren’t loving it.The fast-food giant’s comparable US sales growth slowed to 0.8% during its second quarter, a slower clip than the 2.5% it reported for the year-ago quarter. The chain also changed leadership…
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One notable detail to emerge from the brewing legal battle between Apple and OpenAI isn’t about trade secrets at all — it’s about workplace culture and internal AI use.In a series of iMessages released Tuesday as part of OpenAI’s public…
This as-told-to essay is based on a conversation with Hannah Valentine, 25, cofounder of Drop Soda Market, a monthly vintage market. The conversation has been…
Remember David Ellison’s warm relationship with President Donald Trump?The Paramount Skydance CEO seems to wish you wouldn’t.Ellison courted Trump as he sought approval from the…
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David Ellison and his billionaire father may need to get their checkbooks ready.Paramount Skydance is expected to need to pay Warner Bros. Discovery shareholders more than $1 billion in so-called ticking fees after a federal judge set the date for…
Microsoft is retiring a peer-feedback tool as it overhauls employee reviews, according to an internal message viewed by Business Insider.The tool, called Perspectives, allowed employees…
For a brief moment, we looked for love in a hopeless place: TikTok.TikTok tested a new dating feature over the past week that thrust users…
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Our daughter, now 9, was born in Fort Lauderdale and is growing up here. My family lives a 10-hour flight away in France, while my husband’s family is a six-hour flight away, in New Mexico.This means there is no free…
The AI boom is rattling the creator economy, but Instagram’s head says it could ultimately make human creators more valuable.”In a world where there’s an abundance of synthetic content, I actually think people are going to seek out creativity and…
Chipotle chief operating officer Jason Kidd visits roughly a dozen Chipotle stores every week — and said he’s always on the hunt for talent.At the end of each day, Kidd told Business Insider he sits down for a roughly 90-minute…
After he saw blood in the toilet bowl maybe half a dozen times over the course of a few weeks, Russ Read-Barrow visited the doctor.He didn’t have any other symptoms, but something felt off, he told Business Insider. “I was…
After trying more than 30 side hustles — some hits, some flops — Cody Berman has developed what he calls a “side hustle framework.”There are essentially four ways to bring in extra income, the financially independent millennial and author of…
Delta Air Lines’ fanciest passenger cabin just got a budget option. Sort of.The airline this week launched new fare types that expand its “basic” strategy into its premium cabins — First Class, Premium Select, and Delta One, the latter marketed…
If you’ve been avoiding AI, it might be time to get familiar with what it can do in the workplace.The share of Indeed job postings containing AI terms has skyrocketed over the past year. And job titles mentioning AI aren’t limited…
Want to keep scrolling your social apps? Take a walk.WeWard, a French fitness app backed by tennis star Venus Williams, has vibecoded a new feature that puts social media behind a step count. Called “Walking Mode,” it lets users lock…
The UK Royal Navy said on Wednesday that it’s been test-launching sea drones from a turboprop aircraft at 1,300 feet, in what it described as trials for a “first airdrop of its kind.”The trials were carried out by Kraken Technology…
OpenAI CEO Sam Altman said one topic was front and center at the billionaires’ summer camp in Sun Valley: AI spend.Speaking with CNBC at the annual Allen & Co. Sun Valley Conference, Altman said this was the first year AI…
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You’re standing in front of a giant wall of toilet paper, trying to figure out if you’re actually saving money or just paying for the privilege of buying a lifetime…
Olena Yakobchuk / Shutterstock.comSome home cooks can’t help but covet a truly fancy kitchen complete with every small appliance imaginable. I’ll confess that after I’ve watched a remodeling show or…
Walgreens is closing stores across the country as part of a multiyear downsizing effort, and Missouri is not immune. Inc., a business news outlet, reported this week that the drugstore…
The rustic trend, which features wood paneling on interior walls, has some style benefits. However, the designer said, it’s overdone and dated.”It’s also impractical — if a piece of shiplap…
Modern cars include several standard features that were once desirable upgrades drivers would pay hundreds to thousands of dollars for. Some of these features were only available as aftermarket upgrades…
When my husband and I bought our house in 2019, the real-estate agent knew the house two doors down from us would eventually be up for sale.My husband and I joked that his parents would buy it when it was.Two years later, it was…
