I grew up in the 1980s and early ’90s, when Esprit’s bright colors and bold lettering made the brand instantly recognizable. Growing up as a girl can be hard, and wearing the right thing mattered.
When a friend told me Costco was selling Esprit sweatshirts, I knew I had to get one. I looked online. Sold out. I rarely go to Costco because I can never buy just one thing, but I made an exception. I took my 10-year-old son with me that evening. By the time we got there, Costco had already sold out of the multi-colored sweatshirts, so I picked out a blue one instead.
I have plenty of sweatshirts. I didn’t need another one. But I bought it anyway…
