With great power comes great responsibility, and BMW is using that power to beam “Spider-Man” ads into its cars.
The German auto giant has been showing a banner ad for “Spider-Man: Brand New Day” in cars since late July as part of a brand tie-up with Marvel’s latest blockbuster.
The banner reads “Surprise! Spider-Man just dropped into your BMW!” Tapping the ad triggers a full-screen animation that plays across the Control Display, the main center screen, while the car’s ambient lighting changes color in sync.
The animation follows a BMW driving through a city street as Spider-Man swings overhead. It closes on Spider-Man dragging the BMW logo…
