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In recent days, President Donald Trump has announced Walmart is lowering prices, and took credit. He went further last week when he cheered Michael Dell for funding Trump Accounts to the tune of $6.25 billion.At an Oval Office celebration for the investment accounts for children with the CEO and his…
Delta Air Lines’ fanciest passenger cabin just got a budget option. Sort of.The airline this week launched new fare types that expand its “basic” strategy into its premium cabins — First Class, Premium Select, and Delta One, the latter marketed as “Basic Business.”Delta says the goal is to make premium…
This as-told-to essay is based on a conversation with CJ Gustafson, founder of Mostly Metrics and CEO of Mostly Media. It has been edited for length and clarity.When I walk into a bakery, I’m not debating what kind of treat I want. Instead, I’m thinking about how many muffins they…
This as-told-to essay is based on a conversation with Chikara Kennedy, the 43-year-old CEO of Chikara Power Coaching, who lives in Mexico. Business Insider has verified Kennedy’s income and employment with documentation and edited her words for length and clarity.Before launching my own company in 2024, I worked at Meta…
This as-told-to essay is based on a conversation with Marisa Mender-Franklin, founder of Midtown Bramble & Bloom. It has been edited for length and clarity.Five years ago, after working as an educator for 12 years, I started thinking about how I could create a social enterprise and flower farm that…
She has one of the rarest jobs in nerd business: lore keeper. She doesn’t think AI will replace her.
Under the stadium lights of Madison Square Garden, people cheered for Brennan Lee Mulligan, the game master of “Dimension 20”, and the tabletop roleplaying game show’s most famous face.The show, run by Dropout — a media company spun off from the former CollegeHumor — involves Mulligan or other game masters…
This as-told-to essay is based on a conversation with Jemma Chapman. It has been edited for length and clarity.I’m British, and I moved to Toronto in January 2025. I had qualified as an architect the previous summer and realized I had spent most of my adult life studying and not…
This as-told-to essay is based on an interview with Aziz Aslan, 45, the owner of Turquaz, a Turkish restaurant on Mission Street in San Francisco. It has been edited for length and clarity.I opened my Turkish restaurant, Turquaz, in San Francisco in February 2025. Typically, most of our customers are…
This as-told-to essay is based on a conversation with Nathan Bennett, co-founder of Crux Analytics. It has been edited for length and clarity.When my brother started asking me more and more questions about the financial technology company he wanted to start, I could see where things were heading. Jacob’s great…
When Brandon Sardi launched Poorboy Coffee in San Francisco in February 2024, his setup was about as bare-bones as it gets: a five-gallon cold-brew bucket, a Coleman cooler loaded with ice, and a spot outside a wine bar that served breakfast burritos on weekends.”I didn’t know if it was going…















