This as-told-to essay is based on a conversation with Allison Strumeyer , cofounder and CEO of doublesoul . It has been edited for length and clarity.
When I was in college at the University of Pennsylvania, I had a side hustle selling T-shirts. I would connect with local artists to feature their work and sell the shirts on campus. I also did pitch competitions with my now-husband, Ben. I’ve always felt very native to entrepreneurship, and I knew I wanted to start my own business.
Yet, when I graduated, I chose to work at BlackRock. It was intentional: I believed working with a global finance company would give me insights valuable to me as an…
