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She has one of the rarest jobs in nerd business: lore keeper. She doesn’t think AI will replace her.
Under the stadium lights of Madison Square Garden, people cheered for Brennan Lee Mulligan, the game master of “Dimension 20”, and the tabletop roleplaying game show’s most famous face.The show, run by Dropout — a media company spun off from the former CollegeHumor — involves Mulligan or other game masters…
This as-told-to essay is based on a conversation with Jemma Chapman. It has been edited for length and clarity.I’m British, and I moved to Toronto in January 2025. I had qualified as an architect the previous summer and realized I had spent most of my adult life studying and not…
This as-told-to essay is based on an interview with Aziz Aslan, 45, the owner of Turquaz, a Turkish restaurant on Mission Street in San Francisco. It has been edited for length and clarity.I opened my Turkish restaurant, Turquaz, in San Francisco in February 2025. Typically, most of our customers are…
This as-told-to essay is based on a conversation with Nathan Bennett, co-founder of Crux Analytics. It has been edited for length and clarity.When my brother started asking me more and more questions about the financial technology company he wanted to start, I could see where things were heading. Jacob’s great…
When Brandon Sardi launched Poorboy Coffee in San Francisco in February 2024, his setup was about as bare-bones as it gets: a five-gallon cold-brew bucket, a Coleman cooler loaded with ice, and a spot outside a wine bar that served breakfast burritos on weekends.”I didn’t know if it was going…
This as-told-to essay is based on a conversation with Taylor Mitchell of Greenville, SC, who turned her financial life around by driving affiliate sales for Walmart and other retailers. The following has been edited for length and clarity.I was a young mom when I started a link-in-bio online storefront selling…
“Do you think we should get a work divorce?” I asked Cody, furiously scribbling in my notebook about a client meeting.”What do you mean?” he said as he flushed and looked up at me. “Honey, we literally just got the LLC paperwork filed with the IRS. We can’t quit now.”It…
Becca Stern loved buying vintage lockers, but found they weren’t very practical for home storage.She and her sister, Jess Stern, had often talked about starting a business together and saw an opportunity to reinvent them into something beautiful and functional for people to use in their homes. “Once we made…
Caroline Chambers, Substack’s top cooking creator, doesn’t have time to be online 24/7.”I’m not a TikToker. I am a mother of four,” Chambers, the writer behind the “What To Cook When You Don’t Feel Like Cooking” blog, told Business Insider in an interview.Social media, however, is fueling the growth of…
“Hot Smart Rich” podcaster Maggie Sellers Reum didn’t just get a seven-figure investment from “The Diary of a CEO” star Steven Bartlett — she got a valuable piece of advice from him, too.Sellers Reum said Bartlett helped her deal with her “very dark thoughts” of self-doubt by reminding her that…














