business

They were about to shut down their business. Then a raw TikTok changed everything.

For years, Brittany Nemandoust struggled to keep her small business afloat.Chocbox, her DIY chocolate-making kit company, started as a pandemic project after shutdowns left her temporarily out of work as a dental hygienist. When she returned to the dental office, the business remained a side hustle.Sales fluctuated, spiking over the…

How 3 solo founders use AI to transform their content into business

These days, content creation can feel like a full-time job. For solopreneurs running podcasts or active social channels alongside client work, maintaining a consistent presence can be hard to manage without any teammates.”I would not be doing this level of content if I didn’t have AI,” said Katrina Purcell, Fractional…

Google offers buyouts to staff in its business unit who aren’t ‘all in’

2026-02-10T18:11:32.086Z Share Copy link Email Facebook WhatsApp X LinkedIn Bluesky Threads lighning bolt icon An icon in the shape of a lightning bolt. Impact Link Save Saved Read in app This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? Log…