MrBeast may be looking to take his brand further into the offline world.
The YouTuber Jimmy Donaldson’s company, Beast Holdings, filed a trademark application Monday for Beast Band, paving the way for branching into wearable fitness products. It identified Beast Band as “Bands for wearable activity trackers; Smartwatch bands; Wearable activity trackers.”
The application was filed on an “intent to use” basis, which typically means the applicant has a bona fide intent to launch such services, said Josh Gerben, a trademark attorney whose firm’s clients include entrepreneurs, celebrities, and pro athletes, and who spotted the filing. He isn’t…
