I used Claude to solve a problem that data centers helped cause for my photography business. It’s saved me thousands.

This as-told-to essay is based on a conversation with Allen Cooley, photographer, director, and founder of Allen Cooley Photography, a commercial, beauty, and portrait studio based in Atlanta, Georgia. The conversation has been edited for length and clarity.

I’ve been working professionally as a photographer since about 2006, and for most of my career, I barely had to think about the price of hard drives. They were a basic cost of doing business.

Now, I have to be strategic about every drive I buy.

I started noticing a spike in hard drive prices toward the end of 2025. When I went back through my receipts, I found that I’d paid $400 for a…

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