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Get ready for Disney’s big AI ads push

Disney’s AI ad push is picking up steam.The company is preparing to launch a beta version of a tool for AI-generated TV ads in July, a Disney exec said at an internal meeting, according to an audio recording shared with Business Insider.The entertainment giant originally shared news of the tool…

Your candy ads are about to get a lot more personalized, Mars says

Rankin Carroll, chief brand officer of Mars Snacking, says the company behind your favorite candies like M&M’s, Snickers, Skittles, and Twix is reworking how it advertises to consumers — and the shift could mean people start seeing very different versions of the same candy campaign.In an interview on Business Insider’s…

We talked to the comedians behind the viral fake AI ads on the subway

“What if forks were spoons? Cutlery.ai”Those words appeared on an otherwise blank poster that was briefly pinned to the wall of a New York subway station this week. While its simple style resembled many other nearby ads for AI startups, there was one key difference: Cutlery.ai isn’t real — and…