Influencers are being pelted with virtual tomatoes for promoting AI companies — and it’s prompting strategy shifts and high-stress decisions in the creator economy.
At the height of summer, OpenAI brought a group of influencers to a luxury resort in upstate New York to dine on farm-to-table cuisine, learn how honey is made, and post about it online.
The “Summer Camp” experience, which OpenAI said was tied to the launch of its ChatGPT Work product, quickly drew hate in comments sections.
“Looks like a nice spot for a data center,” one user commented on an influencer’s post showcasing the pastoral setting. Others chimed in, calling it “dystopian”…










