Zach Oldham, cofounder of the adtech startup Gravity, thinks AI ads will eventually become the world’s largest advertising channel.
His company just secured fresh funds to pursue the opportunity he sees in both ads designed to appeal to humans on AI platforms and those targeted at AI bots themselves.
Gravity exclusively told CMO Insider it raised a $30.5 million Series A funding round, co-led by Lightspeed Venture Partners and Committed Capital. It brings the startup’s total funding to $38.5 million.
Gravity offers a full-stack ad platform: a demand-side platform that helps advertisers place ads within AI chatbots and to agents, a supply-side…
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