Now the bots see them. Now they don’t.
Brands including Ally Bank and the Project Management Institute recently began testing ads on the publisher Time’s website, specifically designed to be read by AI bots.
The experiment sparked a lively ad industry debate: Could this nascent form of advertising grow into a credible channel, or would the practice be quickly thwarted by the AI platforms they are hoping to target?
AI search company Perplexity decided it doesn’t want to play ball.
Digiday reported that Perplexity has begun preventing these ads from influencing its models. In a statement, the company warned publishers that running “deceptive…
