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Patrón thinks its biggest selling point is what’s not in its tequila

Patrón thinks its biggest selling point is what’s not in its tequila

Markets—

Patrón is betting that what’s missing from its bottles can set it apart, as US spirits sales fall and the premium tequila category becomes increasingly crowded. Patrón is rolling out the latest iteration of a provocative campaign that plays on the words it’s not allowed to use in its marketing, the…

The secret superyacht sales network

The secret superyacht sales network

Markets—

Tomek Wrzesinski has spent more than 20 years selling supersized boats to the uberwealthy, and he’s found one nearly foolproof way to get a client to bite. It starts with sending a cryptic weekend text message: “Maybe I have something for you. I just need to check if it’s still available. It’s an…