Internal docs show how David Ellison wants Paramount+ to transform as his WBD mega-deal draws near

Paramount+ is bulking up before its marriage with HBO Max.

Paramount Skydance is preparing to launch new streaming features designed to drive engagement and increase revenue from viewers as it finalizes its $110 billion acquisition of Warner Bros. Discovery. The deal will give Paramount control of HBO Max and Discovery+.

CEO David Ellison’s company told streaming employees at a town hall this summer that Paramount+ is planning to add a free tier, micro dramas, and new interactive ad formats. Paramount is also preparing to put a comments section in its TikTok-style feed and leverage AI to help it clip videos, according to a screenshot of its…