The new car you sign for tomorrow could cost you $50,000 in lost value before your loan is even paid off. That isn’t a worst-case scenario. For some of America’s most popular brands, it’s the average outcome.
The average new vehicle now loses about 41.8% of its value over five years, according to a 2026 iSeeCars analysis of more than 950,000 used car sales. But certain brands blow that number out of the water — bleeding owners tens of thousands of dollars in invisible losses while dealers happily move on to the next sale.
Here’s the thing dealers don’t want you to think about. Depreciation is the single biggest cost of owning a car. Bigger…
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