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Layoff fears are pushing some visa holders out of Big Tech

When Vinit Juneja started as a software engineer at Amazon last year, he knew he might leave one day for a more attractive role.But after watching colleagues lose their jobs during two rounds of layoffs that eliminated roughly 30,000 positions at Amazon, another factor took on new importance: job security.”I…

Nielsen’s  billion DoubleVerify acquisition is a big play for CMOs

CMOs: Get ready to field more sales pitches from Nielsen.The TV ratings giant surprised the ad industry by announcing plans to buy DoubleVerify for $2.15 billion — and sent chins wagging with hot takes about the implications.At stake: trustworthy data.CMOs depend on data to craft their strategies, but it’s often…

Free tiers are Hollywood’s next big idea in the streaming wars

To free, or not to free?That is the question for paid streamers like Netflix, as free services, and YouTube in particular, attract TV viewers.Hollywood giants Disney and Paramount Skydance are exploring adding free tiers to their subscription services to build audiences, grow advertising revenue, and turn curious newcomers into customers, Business Insider…