To free, or not to free?
That is the question for paid streamers like Netflix, as free services, and YouTube in particular, attract TV viewers.
Hollywood giants Disney and Paramount Skydance are exploring adding free tiers to their subscription services to build audiences, grow advertising revenue, and turn curious newcomers into customers, Business Insider previously reported. And Netflix co-CEO Greg Peters said in mid-July that “a free offering could make sense in some markets.”
Free tiers could define the next stage of the streaming wars as services look to win over consumers sick of stream-flation. YouTube has enjoyed significant growth, as…
