LAS VEGAS – What happens in Vegas is now on sale.

Amid ongoing tourism headwinds, the Las Vegas Convention and Visitors Authority (LVCVA) announced the return of its “5-Day Sale” on Sept. 22 in a bid to lure visitors back to Sin City.

“Vegas is where travelers come to trade the expected for the unforgettable,” Kate Wik, chief marketing officer at the LVCVA, said in a news release provided to USA TODAY.

Las Vegas drew about 3.1 million fewer visitors in 2025 than in 2024, a 7.5% drop, according to data from the LVCVA. It was the largest drop in visitors since record-keeping began in 1970, excluding the COVID-19 pandemic.

Through July, visitor…

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