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I moved from California to Italy. I started walking over 10,000 steps without even trying.
I sat on my gray couch in my California home, surrounded by plain white walls and a fiddle-leaf fig plant. Before turning on Netflix, I grabbed my phone, clicked on the heart icon, and checked my step count for the day. On an ideal day, I’d have at least 10,000 steps — the alleged holy
Meet 4 of the people who made it to the top of McKinsey this year
Four McKinsey & Co partners sit down around a table. One wears Chanel jewelry and a pantsuit; another a casual, billowy shirt. Several hands sport Oura rings, silently tracking their wearers’ heart rates. There’s no punchline here — only a massive promotion. When we spoke in late June, this quartet…
Nostalgia hit me in the Costco clothing aisle. I bought the $17 Esprit sweatshirt and love it.
I grew up in the 1980s and early ’90s, when Esprit’s bright colors and bold lettering made the brand instantly recognizable. Growing up as a girl can be hard, and wearing the right thing mattered. When a friend told me Costco was selling Esprit sweatshirts, I knew I had to get one. I looked online.
What Leopold Aschenbrenner can learn from Warren Buffett after his $45 billion AI fund imploded
Every time a star investor implodes, Warren Buffett looks a little smarter. Leopold Aschenbrenner, 24, a Columbia valedictorian and former OpenAI researcher, was the toast of Wall Street after building a $45 billion hedge fund in under two years, and notching a 1,000% gain since inception this…
US military leaders are sounding the alarm on a growing battlefield threat: drug-resistant bacteria
Roughly one-third of 33 recent US combat casualties evacuated from the Middle East were carrying bacteria resistant to multiple antibiotics, the Joint Staff’s top medical officer said Monday, offering an early warning about a military threat that’s already complicating the recoveries of wounded…
A debate is brewing over the risks and rewards of serving ads to AI agents
Ads designed to influence AI agents rather than human consumers are emerging as a new marketing channel. They’re also opening up a new brand safety battleground. The big outstanding question: Once the AI platforms get wise to brands advertising to their crawlers, will they play ball or try to stamp…
$1 billion travel agent platform Fora just landed its first CMO
Destination: Fora. Fora Travel, the AI-powered platform that links travel agents (the human kind) with people planning their vacations, has appointed its first chief marketing officer, CMO Insider can exclusively reveal. Alanna Gregory has joined the company from Block, where she was VP of…
SpaceX’s science fiction dreams come with an astronomical bill
As an abandoned SpaceX rocket crashes into the moon, Elon Musk’s science-fiction ambitions are on their own collision course with Wall Street. SpaceX shares fell as much as 11% in after-hours trading despite the company delivering an earnings beat on Tuesday, as investors expressed anxiety over the…
2 pilots bought 7 RVs, and are turning their ‘Airbnb on wheels’ business into a retirement plan
Carrie and Brian Smith rented an RV in July 2023 while participating in RAGBRAI, an annual seven-day bicycle ride across Iowa. Their accommodations weren’t cheap — or particularly nice. The bath towels were “kids’ old swimming towels,” Carrie told Business Insider. “The seats had cuts in them, and…
Silicon Valley’s favorite fantasy is back: one app to rule them all
Silicon Valley has spent years obsessing over “super apps” that can do it all. AI is powering a new version of that dream. Just take Google, which last week did the most Google thing it could: it killed a product. This wasn’t your textbook Google assassination. The company announced it was axing…