Little treats are getting littler.
With US shoppers under seemingly never-ending strain, large consumer product companies are finding success in introducing smaller formats that won’t break the bank.
In earnings reports this week, executives from Coca Cola, Mondelez, Proctor & Gamble, and Hershey acknowledged that consumers were responding to the new price points.
Coke CEO Henrique Braun kicked off the discussion Tuesday saying that lower-income customers continue to be pressured, but they are still looking for ways to buy their favorite drinks.
“We made it easier for the consumer,” he said. “When you go into the convenience store, you have the…
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