This as-told-to essay is based on a conversation with Charlotte Mandrier. It has been edited for length and clarity.
On Monday, September 14, I was cleaning up my inbox and deleting emails when I saw that Starbucks was collaborating with the Peanuts brand to sell merchandise inspired by “The Great Pumpkin.”
I remembered last year when Starbucks released a small number of bear cups. My daughter, who is 9, had wanted one but hadn’t managed to get hold of one. She was so disappointed.
She clearly hadn’t known about the Snoopy cups that were going on sale, or I would have heard about it from her. She is obsessed with Peanuts, Snoopy, and “The Great…










