Author: News Room

The breakout success of Fox’s World Cup marketing: influencers

Fox One’s World Cup marketing playbook is all about letting the creators do the scoring.The World Cup is a high-stakes moment for Fox One, which has described the tournament as like a “second launch” for the subscription-streaming service that debuted last August. Fox One had to ensure its creative punched…

Amazon documents reveal a costly new Alexa AI project

Amazon’s next Alexa AI upgrade may be able to handle more complex tasks. Getting there is expensive, though.Internal planning documents reviewed by Business Insider show Amazon is working on a previously unreported Alexa project, codenamed Moonraker, to handle more complex, multistep tasks for users.Moonraker pushes Alexa into the AI agent…

This AI shortcut could destroy the industry’s profits

In the tech world, AI distillation began as a benign research idea. It’s now morphed into a shadow economy that threatens the business model underpinning trillions of dollars in AI investment.The technique involves training one AI model using the outputs of another. What’s allowed and what’s not is either unclear…