For the last seven years, Disney has been biding its time waiting patiently for the right moment to bring the “Star Wars” universe back to the big screen.
Over Memorial Day weekend, fans finally went back to theaters for the first “Star Wars” movie since the disappointing end of the Skywalker saga with “The Rise of Skywalker.” And what they were rewarded with for their years of patience was the equivalent of a long episode of “The Mandalorian.”
“Star Wars: The Mandalorian and Grogu” brought in $163 million at the worldwide box office over the four-day holiday weekend, making it the lowest opening ever for a “Star Wars” movie, doing worse than 2018’s Memorial Day weekend release of “Solo: A Star Wars Story,” which brought in $168 million worldwide and went on to earn only $392 million worldwide in its theatrical run.
It’s put Disney brass in a similar situation to 2019, when then-CEO Bob Iger declared that “Star Wars” movies were going on a “hiatus” after the release of “The Rise of Skywalker.” That break led to a savvy pivot to the small screen, with “Star Wars” spinoff show “The Mandalorian” launching Disney’s streaming service Disney+ in 2019.
Led by showrunner Jon Favreau, “The Mandalorian” leaned into the deep mythology of the franchise with a unique Western gunslinger aesthetic. It also introduced the world to Grogu, aka Baby Yoda, whose improbable cuteness helped make “Star Wars” a sensation for the first time since Disney reignited the fanbase with the theatrical release of “Star Wars: The Force Awakens” in 2015.
The show’s success led to more live-action shows (“Obi-Wan Kenobi,” “Andor,” “Ashoka,” “Skeleton Crew,” “The Acolyte”) that delved deeper into the “Star Wars” saga and were a satisfying feast for fanatics and casual fans alike.
Now, tasked with helming the return of “Star Wars” to the big screen, Favreau makes “The Mandalorian and Grogu” play like an extension of the beloved television show — and why would you head to theaters when you’re used to getting your Mando fix at home?
All of which begs the question: Did Disney’s pivot to TV kill “Star Wars” as we know it? Is the franchise no longer the gold standard for theatrical blockbusters?
‘The Mandalorian and Grogu’ felt like an extension of the TV show — not a full-blown theatrical event
Supersizing “The Mandalorian” into a feature film works on paper. It has the broadest appeal of any of the current “Star Wars” properties, and Favreau is a proven blockbuster hitmaker who’s brought in box office coin directing movies like Marvel’s “Iron Man” and live-action versions of Disney classics like “The Jungle Book” (2016) and “The Lion King” (2019).
But Disney and Lucasfilm seemingly didn’t consider that “Star Wars” fans are a fickle bunch. Though fans love the nostalgic nature of a galaxy far, far, away, they’re always craving something different. For every one fan who despises “The Last Jedi,” there are two who love it for its big swings (or vice versa — such is the paradox of the fanbase).
The fans weren’t looking for “The Mandalorian and Grogu” to be an elevated episode of the beloved show, but that’s what they got. Instead of Carl Weathers (RIP) giving Mando jobs, in the movie, it’s Sigourney Weaver. And when the show gets nostalgic, it misses the mark. Watching the muscular son of Jabba the Hut (voiced by Jeremy Allen White), fighting alongside Mando against creatures that look eerily similar to the ones Chewbacca played on the chessboard in the Millennium Falcon (the floor they fought on even looked like a chessboard!) felt forced.
That’s not to say the movie is a “Solo”-level disaster. The second half has a better pace and feels more cinematic, and the puppetry and stop-motion animation featured are some of the best the company has ever done, harkening back to its 1980s collaborations with Jim Henson on “The Dark Crystal” and “Labyrinth.”
But the film’s close ties to the show likely turned off those who didn’t want to spend money on an IMAX-priced ticket to something they’ve been watching at home for years. This could be the start of a bigger problem for Disney: Like Pixar, Disney has programmed the “Star Wars” fan to settle for getting content outside of a movie theater. And there’s only one way to stop that.
‘Star Wars’ fans are craving originality on the big screen
The lackluster opening for “The Mandalorian and Grogu” at the box office — by “Star Wars” standards, anyway — is disappointing, but the naysayers will get even louder if the movie underperforms in its second weekend in theaters.
This puts even more pressure on Disney to make sure its next “Star Wars” theatrical release, “Starfighter,” is done right.
Directed by Shawn Levy (“Free Guy”) and starring Ryan Gosling, the movie is a completely original story set five years after the events of “The Rise of Skywalker.” That’s all we know, and that’s all we need to know!
Dangling a carrot of originality in front of “Star Wars” fans is essential right now, because they want to be challenged. If the success of “The Mandalorian” and “Andor” proved anything, it’s that “Star Wars” fans will always show up — but they will show up and be loyal if the story being told expands on what they thought a “Star Wars” tale could be.
By iterating on an existing story, “The Mandalorian and Grogu” played it too safe. Fans want more daring, original stories; that should have been the biggest takeaway from the franchise’s self-imposed hiatus. For “Star Wars” to get back to its theatrical glory, this is the way.
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