Starbucks

Starbucks says its turnaround is gaining momentum and cuts 300 more jobs

Starbucks continues cutting corporate staff as CEO Brian Niccol pushes ahead with a sweeping turnaround effort that has already reshaped parts of the coffee giant’s business. Loading audio narration… The company announced on Friday that it is eliminating about 300 US support roles and reviewing its international support organization, a…

Your morning coffee is becoming optional at Starbucks

Starbucks may be fueled by its coffee sales — but the company is increasingly catering to customers don’t actually need coffee at all. Loading audio narration… “We’re seeing people that weren’t energy drinkers in the morning become energy drinkers in the morning with our Refresher platform,” CFO Cathy Smith said…

Starbucks is turning ChatGPT into your personal barista

Starbucks’ newest feature lets ChatGPT turn your “vibe” — or even a photo of your outfit — into a coffee order. Loading audio narration… The coffee giant on Wednesday rolled out a new app within ChatGPT’s app ecosystem that lets users provide a prompt, such as their preference for protein or sugar-free…