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Nielsen’s  billion DoubleVerify acquisition is a big play for CMOs

CMOs: Get ready to field more sales pitches from Nielsen.The TV ratings giant surprised the ad industry by announcing plans to buy DoubleVerify for $2.15 billion โ€” and sent chins wagging with hot takes about the implications.At stake: trustworthy data.CMOs depend on data to craft their strategies, but it’s often…

OpenAI is making its biggest play for the office

OpenAI has built a super app for work.On Thursday, the company announced it is now merging its popular Codex AI coding tool into its ChatGPT desktop app, a move to turn the flagship AI app into a one-stop shop for engineers and other professionals. OpenAI also revealed a Work setting…