Platforms
Zach Oldham, cofounder of the adtech startup Gravity, thinks AI ads will eventually become the world’s largest advertising channel.His company just secured fresh funds to pursue the opportunity he sees in both ads designed to appeal to humans on AI platforms and those targeted at AI bots themselves.Gravity exclusively told…
Our digital lives are fragmenting across more platforms and formats — and marketers are racing to keep pace.We asked some of the most innovative CMOs from our annual list which platforms or tools they’re especially keen on these days and why.Marketers from American Eagle, Coach, and more told us they’re…
Our digital lives are fragmenting across more platforms and formats — and marketers are racing to keep pace.We asked some of the most innovative CMOs from our annual list which platforms or tools they’re especially keen on these days and why.Marketers from American Eagle, Coach, and more told us they’re…
