millennial

A Place for Mom’s new CMO has a plan for the millennial caregiving boom

As millennials become the new “sandwich generation,” juggling both childcare and aging parents, caregiving brands are overhauling their marketing strategies to reach them. Loading audio narration… A Place for Mom, a senior care referral marketplace, has hired Chris Milone as its chief marketing officer, the company told Business Insider exclusively.…

Brands spent years chasing Gen Z. Now it’s a ‘millennial summer.’

Millennials are so back.Algorithms are supposed to predict what’s next, but scroll any platform right now, and chances are you’ll find the past dominating the cultural conversation.”Laguna Beach” is returning for a reunion, twenty years after the hit reality show aired. Jay-Z just sold out multi-night runs at Yankee Stadium…