This as-told-to essay is based on a conversation with Ken Ehrman , co-founder and CEO of Halo Collar . It has been edited for length and clarity .
Back in 2017, my niece’s dog, Ruby, escaped from their yard and was hit by a car. My niece was only 11, and this was her first experience with death. She had just rescued Ruby the year before, and the dog had become a huge part of the family. We were all hysterical.
I used the same sort of invisible dog fence that had failed Ruby, and I worried about my own dog, Reese’s. One day, a lightbulb went off for me.
My brother and I had already built a company that used GPS tracking to monitor high-value…
