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The hottest menu strategy: never-ending limited-time offers

The offer may expire at midnight, but the strategy sure won’t. Loading audio narration… For restaurant chains chasing attention in an increasingly fractured landscape, the limited-time offer — once a seasonal gimmick — is now a permanent menu fixture. What used to be an occasional spike has become a predictable…

For some Gen Z consultants, the hottest new exit opportunity is TikTok

Kelly He-Sun landed one of the corporate world’s most competitive jobs as a consultant at Boston Consulting Group and got promoted to a project leader by age 25. Loading audio narration… But she didn’t see herself doing consulting forever, so in 2024, she quit after almost six years. She planned…