This as-told-to essay is based on a conversation with Luba Patlakh Kaplun, founder of Kidology . It has been edited for length and clarity .

I used to dream of being a broadcast journalist. But my parents — Russian Jewish immigrants from Ukraine — wanted me to do something more serious, in their eyes.

I floundered for a bit, studying journalism, then opening a marketing agency. All the while, my parents were asking, “When are you going to establish yourself?”

Much of my family works in medicine, but I can’t do blood and needles. I did an internet search for careers with the most security and growth potential, and found speech-language…