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Raja Rajamannar believes artificial intelligence poses one of the biggest threats marketers have ever faced. He also thinks it could usher in marketing’s next great opportunity.The former chief marketing and communications officer of Mastercard, who spent nearly 13 years leading the brand, said marketers who fear AI are looking at…

First came tokenmaxxing. Now comes efficiency-maxxing.Silicon Valley has been encouraging workers to use AI, including through gamified internal leaderboards that measure how many tokens — the units of data processed by AI — they use.For some, playtime is over.The tech world is having a big debate about whether tokenmaxxing, the…