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competitive

Citi is jumping into the ad business and entering a fast-growing and competitive market

Finance September 23, 2026

Citi is the latest company outside Madison Avenue to launch an advertising business.The bank exclusively told CMO Insider that it’s creating a new unit called Citi Commerce Media, which will let brands advertise to its more than 70 million customers based on their spending.Citi will target ads to people on…

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competitive