Brands

Zach Oldham, cofounder of the adtech startup Gravity, thinks AI ads will eventually become the world’s largest advertising channel.His company just secured fresh funds to pursue the opportunity he sees in both ads designed to appeal to humans on AI platforms and those targeted at AI bots themselves.Gravity exclusively told…

Sam’s Club wants to become the place where premium local brands go national.The wholesale clubs are primarily a place to load up on big-brand stuff at bargain prices, but they also pepper a few local surprises throughout the aisles. Now, the Walmart-owned chain is taking those smaller offerings online for…

It’s no secret that many unofficial channels — like Reddit threads or customers posting on TikTok — shape a brand’s reputation. Now, marketers are adding AI to that list of influencers.”The discovery of the brands and products is starting to happen through the prompts and the agents,” Oshiya Savur, CMO…