Sam’s Club wants to become the place where premium local brands go national.

The wholesale clubs are primarily a place to load up on big-brand stuff at bargain prices, but they also pepper a few local surprises throughout the aisles. Now, the Walmart-owned chain is taking those smaller offerings online for everyone to buy.

“We don’t want to be the everything store to everyone. We want to be the curated store that you trust, and that’s what keeps you coming back,” Sam’s Club’s head of e-commerce Greg Pulsifer told Business Insider in an interview on July 30.

Now the Walmart owned warehouse chain is aiming to crack the code on how to make local…