This as-told-to essay is based on a conversation with Harry Jones, 63, who owns and runs Bridge Avenue Berries with his wife, Susan, in Allenwood, Pennsylvania. It has been edited for length and clarity.
Since I was a kid, I’d always wanted to run my own business, but it never quite came together. I tried starting a small tree nursery business, but we couldn’t compete with the big nurseries and had to close it.
Then, a blueberry farm that my wife and I had been picking berries at for years went up for sale. When I first mentioned buying it, she said, “Absolutely not.”
A few months later, we were there picking blueberries, and the farm still hadn’t sold. We started talking with the owner and purchased it in March 2018.
We didn’t have much time to figure it out. Blueberry season starts in early July, and we had about four months to get ready.
That first summer, it felt like we were drinking from a fire hose. We were learning everything at once — pests, soil, customers — mostly the hard way.
I wasn’t starting from scratch, but owning a farm still surprised me
My background is in horticulture. I have an associate degree in nursery management, and I spent years designing landscapes. So, I’ve been around plants most of my life.
Still, running a blueberry farm is a different kind of challenge.
We have about 7 acres of blueberries — roughly 3,800 plants — and we harvest around 18,000 pounds a year.
The catch is that it all happens in about a 30-day window in July. That month is intense, but the work doesn’t end with the season. The rest of the year is spent on preparing for the next one.
I’ve kept my full-time job in the lumber industry through all of this. We tend to call the farm my self-supporting hobby, but the truth is, even a small farm like ours struggles to make a dollar.
By the time you pay for inputs, repairs, improvements, and all the other costs that come with a small business, there’s not much left.
If I were younger, I’d do it differently
At this stage of life, I think differently about what the farm should be. If I were 25 or 30 years younger, I wouldn’t run it the way I do now.
Right now, we’re heavily focused on one crop. If I were starting earlier, I’d cut the number of blueberry bushes down — maybe from 3,800 to about 2,000 — and use the rest of the land for other crops. Strawberries, raspberries, pumpkins — something to stretch income across more of the year.
That’s the biggest challenge with what we do. When you rely on a single crop and a short season, it’s hard to build a stable living.
We’ve found ways to spread out the income a bit. We freeze blueberries — about 1,900 pounds a year — and sell them through the winter at local markets and to restaurants.
Becoming USDA-certified organic was a game changer
We started farming organically from day one in 2018, but it took time to make it official. To become USDA certified organic, we had to go through a required three-year transition period — documenting everything we did, from fertilizers to pest control, and proving we were following the standards.
We finally got certified in spring 2021, and once we could call our berries “USDA organic,” we saw more customers, more traffic, and even people driving an hour or more to pick our fruit.
But over time, the downsides started to add up. The certification cost us about $1,400 a year — a big expense for a small farm — and required inspections and paperwork during our busiest season. More importantly, I grew frustrated with what I saw as inconsistencies in the system.
In early 2024, we gave up our USDA certification and switched to Certified Naturally Grown, a smaller, farmer-led program. It costs about $350 a year and still holds us accountable to the National Organic Program Standards, but in a way that is more transparent and aligned with how we actually farm.
We know we won’t do this forever
Realistically, we’ll probably run the farm for another three to five years and then look to sell it, so that we can have more freedom to travel and visit our three kids and nine grandchildren.
I think about what a younger person could do with this place. It’s a productive farm with a lot of potential. Someone with more time and energy could take it further than we have.
Even knowing what I know now, I’d still buy the farm.
We’re happy with what we’ve built. It gave me a chance to finally run my own business and to work with something I’ve always loved — plants. And it’s been meaningful to us to see people come here, enjoy the farm, and tell us how much they like it.
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