Author: News Room

In an AI world, taste is a competitive advantage for brands

AI hype may finally be giving way to something more interesting: Taste.At Business Insider’s “The AI Marketer” roundtable, convened during Cannes Lions 2026 and presented by Bluefish AI, senior marketing leaders invoked the prevailing zeitgeist of the Festival — that human discernment is essential, and that taking more time to…