Would you let an AI do all your shopping for you?
Do you want an AI to do all of your shopping for you?
I’m asking because the answers are going to be key to the success or failure of a new class of AI Agents: services like Meta’s Muse, or the super-hot Instinct startup that didn’t exist a few weeks ago, and is now valued at $10 billion.
The industry behind the agents promises they’ll do all kinds of things for you — but the primary one seems to be “our agent will go find and buy the things you want, and you never have to worry about shopping again.”
That premise is also why investors are so interested: They imagine a world where lots of the…
