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Home » A ‘made with AI’ label on Karoline Leavitt’s departure message on X intensifies the AI watermark debate
A ‘made with AI’ label on Karoline Leavitt’s departure message on X intensifies the AI watermark debate
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A ‘made with AI’ label on Karoline Leavitt’s departure message on X intensifies the AI watermark debate

News RoomBy News RoomAugust 12, 20260 ViewsNo Comments

Karoline Leavitt’s goodbye to the White House came with an unexpected disclosure.

The outgoing White House press secretary announced Wednesday that she would leave her role at the end of August after struggling to balance the job’s demands with raising two young children.

“The truth is since returning to the White House after the birth of my daughter, I have felt in my heart that I cannot be the best mom my two young children deserve while devoting the constant time, energy, and attention required of the White House Press Secretary,” Leavitt wrote in a lengthy post on X.

At the bottom of the post, however, X displayed a “Made with AI” label, a detail that users across social media platforms quickly spotted and called out.

As of around 8 p.m. Eastern, the AI label on Leavitt’s post had disappeared. X and the White House did not respond to requests for comment.

Below is a screenshot of how the bottom of Leavitt’s post looked with the AI label before it vanished.

It was not immediately clear what triggered the addition of the label to Leavitt’s post, which also included two photographs.

The label does not necessarily mean AI wrote Leavitt’s statement. According to X’s official guidelines, the platform uses the “Made with AI” label on any media it determines to be AI-generated or manipulated.

Trump said in a post on X that Leavitt was departing “so she can spend more time with her beautiful young children and family,” adding that she would become one of his top outside advisors.

Leavitt, 28, became the youngest White House press secretary when Trump returned to office in 2025. Trump has yet to announce her replacement.

Companies are making it increasingly difficult to pass off AI-generated content as entirely human-made. In July, YouTube said it would be demonetizing mass-produced generic content and AI personas designed to game the platform. Substack and Pinterest have also launched tools intended to help readers identify AI-generated content.

Anthropic said this week that new Claude models will weave an “imperceptible watermark” into generated text. The signal can survive copying, pasting, and some editing, though extensive rewriting, translation, or combining the output with other text could remove it, the company said.

Anthropic cautioned that its watermark would not prove Claude wrote an entire document, and that using the chatbot to proofread or translate human writing could also leave a detectable mark.

Business Insider’s Katie Notopoulos wrote on Tuesday that the watermark could complicate life for people reluctant to acknowledge that they’re using AI, from students submitting assignments to authors and professionals publishing polished posts under their own names.

“Once AI detectors or watermarks are more ingrained in popular products, does it become more or less embarrassing to be caught using AI to write?” Notopoulos wrote. “I’m not really sure where the evolving norms around AI writing will land.”



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