David Protein founder’s candy launch is full of AI typos. The brand’s president says it’s intentional ‘rage bait.’

In HallPass’ product shot, sugar is “suger,” and package is “pacaage.”

The lower-calorie candy company comes from some big names in food. Its cofounders are Peter Rahal, the cofounder of David Protein and RxBar, and Michael Tierney, the founder of Stuffed Puffs. It also operates under Medici Brands, David Protein’s parent company.

And yet, its Monday launch was full of AI flubs.

Much of the text is a blurred garble of letters. Take the words under “peanut creme crispy waters” (they were going for “wafers”). They’re completely incoherent, a classic example of AI image generators’ well-documented struggle to replicate text.

Or there’s the “…Have…