The guy who designed the iPhone helped craft the interior of Ferrari’s first EV — and it’s full of physical buttons and knobs

Ferrari — long synonymous with grunting, high-performance racers — is moving into the near-silence of electric power.

To guide that transition, the automaker worked with LoveFrom to refine the interior’s materials, shapes, and controls.

The result looks nothing like most EVs. The Luce’s cabin is lined with tactile hardware — rows of machined-metal toggles and physical switches designed to be clicked, not swiped.

For any curious Apple fans, there are some familiar flourishes: brushed aluminum, slim leather surfaces, and a minimalist layout.

The slim, three-spoke steering wheel keeps things simple — starting with directional controls mounted directly on the wheel.

More buttons sit beneath the silver spokes, putting most core functions within thumb’s reach.

On the left are controls for cruise, drive modes, and dash lighting. On the right are power modes, suspension settings, and wipers.

Volume and track controls are tucked behind the wheel, while paddles manage torque delivery, mimicking the engagement of traditional gear changes. Even in an EV, Ferrari wants drivers to feel like they’re choosing their own gears.

The center infotainment display looks a bit like an oversized Apple Watch. Ferrari’s system comes complete with fan-speed settings, heated-seat controls, and a built-in circular clock.

The tablet-like screen sits on a ball-and-socket joint, allowing it to swivel toward either the driver or the passenger.

Ferrari also says the silver bar below the screen is a palm rest — perfect for drivers to stabilize their hand while switching Spotify playlists in a sharp corner.

Ferrari is leaning heavily into glass for the Luce’s interior, using Corning Gorilla Glass across many hard surfaces — including the gear selector.

The company says the material is more crack-resistant than typical smartphone glass and is designed to withstand scratches from daily use.

There’s also a touch of whimsy in the key fob. The square Ferrari badge is the key: slot it into the console, and the glass fob turns black, disappearing into the surrounding trim.

Pick it up and walk away, and it glows Ferrari’s signature racing yellow.

The gauge cluster behind the steering wheel takes inspiration from helicopter cockpits.

Ferrari says the digital display is mounted directly to the steering column, keeping critical high-speed information locked in the driver’s line of sight.

The setup is also a first for Ferrari.

At the center is a hybrid speedometer: a physical needle floating over layered digital driving data, all viewed through a curved lens. While most modern cars have abandoned analog needles entirely, Ferrari kept one — blending old-school driving cues with a fully digital display.

Ferrari first revealed its all-electric project in October 2025 under the working name “Elettrica.” Now, it has an official name: the Luce (pronounced LOO-che).

In Italian, luce translates to “light.”

The partnership between Ferrari and LoveFrom — first reported in 2021 — resulted in an interior designed to signal the automaker’s ambition to reimagine the electric-car experience from the ground up.

It’s an unusual move for Ferrari, which rarely brings in outside design firms.

“The team focused on perfecting and refining every solution to its purest form,” the automaker said in a press release.

The rest of the car, which was developed in-house, will be revealed in May. Ferrari has not confirmed pricing or availability for the new EV yet.