Target’s bid to win back shoppers is gaining momentum as it tackles one of the most important shopping seasons of the year: back-to-school.
The Bullseye retailer said Wednesday that the early response to the annual stock-up on school and college supplies has been strong with several weeks still to go.
“It’s encouraging to see a strong consumer response to change where we’ve made it, but there’s a lot to come,” CEO Michael Fiddelke said during a call with reporters on Tuesday.
Fiddelke, who took over as CEO earlier this year, is working to get Target back into the good graces of shoppers after several years of lackluster company performance.
The…
