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Prudential’s recent campaign for its asset management arm, PGIM, broke conventional advertising norms, according to Richard Parkinson, the company’s chief brand and marketing officer.Called “Keep Asking,” it features a claymation world where people ask questions about various topics, including investments. Parkinson said they came up with the idea for the…
Madison Square Garden was the site of another iconic moment in its storied history on Wednesday night when the New York Knicks made the biggest comeback in NBA Finals history, beating the San Antonio Spurs after being down 29 points. The Knicks are now up in the series 3-1.It’s a…
The New York Knicks are (finally) in the NBA Finals again, and New York City is losing its mind.It has been 27 years since the team has run this deep into the playoffs, and fans are embracing the moment. Mayor Zohran Mamdani signed a lighthearted executive order abolishing bedtimes for…
This as-told-to essay is based on a conversation with Cherie DeVaux. It has been edited for length and clarity.I still can’t put into words the feeling of winning the Kentucky Derby. “Exciting” doesn’t cut it.Everything in my life came down to that moment: it was the culmination of all the…
Nobody likes seeing headlines about Big Tech layoffs, but some smaller companies are taking advantage of access to a fresh pool of top-tier talent. Loading audio narration… Paul Jaeschke, chief product officer at PitchBook, told Business Insider that the private-market data platform was “definitely a beneficiary” of recent cuts across…
