Only five major car brands averaged sales prices under $40,000 in the United States in June 2026 as average new car prices remain close to $50,000 and car shoppers are feeling the pinch.
Consumers paid an average of $49,758 for new cars in June 2026, according to Cox Automotive’s Kelley Blue Book. The average June price for new cars was up 0.4% from May 2026’s average of $49,220, and it was also a 0.6% increase over May 2025’s average of $48,907, according to the group.
Cox also said automakers’ average manufacturer’s suggested retail price (also known as the sticker price) was $51,654, which the group said was 0.9% higher than average sticker…
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