wars

The burger wars are heating up as McDonald’s loses ground to an old rival

Peter Lauwers used to swing by McDonald’s to buy dinner for his family on busy weeknights.A few years ago, though, the Michigan-based father, who runs a mobile app development company, noticed rising prices for Big Macs and Quarter Pounders. The chain also offered fewer deals he liked, such as McDonald’s…

Free tiers are Hollywood’s next big idea in the streaming wars

To free, or not to free?That is the question for paid streamers like Netflix, as free services, and YouTube in particular, attract TV viewers.Hollywood giants Disney and Paramount Skydance are exploring adding free tiers to their subscription services to build audiences, grow advertising revenue, and turn curious newcomers into customers, Business Insider…