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How True Religion turned a Y2K throwback into a $500 million comeback

Finance March 20, 2026

True Religion had to recognize some hard truths in order to turn its brand around. Loading audio narration… When Michael Buckley returned to True Religion as CEO in 2019, he inherited a company that was struggling to emerge from bankruptcy. Since then, he’s helped turn things around — doubling sales…

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How True Religion turned a Y2K throwback into a $500 million comeback

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