McDonalds
The former CEO of Taco Bell says McDonald’s new drink menu lacks originality.Greg Creed, who served as Taco Bell’s chief marketing officer when the chain introduced the popular “Baja Blast” drink over 20 years ago, shared some feedback this week on McDonald’s new menu of “refresher” drinks.”Any brand could have…
Peter Lauwers used to swing by McDonald’s to buy dinner for his family on busy weeknights.A few years ago, though, the Michigan-based father, who runs a mobile app development company, noticed rising prices for Big Macs and Quarter Pounders. The chain also offered fewer deals he liked, such as McDonald’s…
Some McDonald’s customers told us they don’t see value in the Golden Arches value menu.That’s a top concern for CEO Chris Kempczinski, who said the chain botched the rollout of a new low-cost menu.The menu, featuring 10 items priced under $3 each, was launched as McDonald’s simultaneously cut back on…
McDonald’s tried a new value menu. Customers aren’t loving it.The fast-food giant’s comparable US sales growth slowed to 0.8% during its second quarter, a slower clip than the 2.5% it reported for the year-ago quarter. The chain also changed leadership of its US business, naming Skye Anderson as president, taking…
