Some McDonald’s customers told us they don’t see value in the Golden Arches value menu.
That’s a top concern for CEO Chris Kempczinski, who said the chain botched the rollout of a new low-cost menu .
The menu, featuring 10 items priced under $3 each, was launched as McDonald’s simultaneously cut back on its digital discounts, upsetting some of its loyal customers.
“That ended up being a bad trade,” Kempczinski said on this week’s earnings call.
So what are customers looking for? BI’s Alex Bitter and Katherine Li decided to run a little survey of our own to hear from folks about where the Golden Arches are looking rusty .
Out of 227 people who…
