Mastercards

When it comes to debates over the role of artificial intelligence in marketing, Jill Kramer, chief marketing and communications officer at Mastercard, is focused on the upside.”We need to give ourselves permission to embrace the positive first,” she said in a video interview for CMO Insider. “Let’s see all that…

Raja Rajamannar believes artificial intelligence poses one of the biggest threats marketers have ever faced. He also thinks it could usher in marketing’s next great opportunity.The former chief marketing and communications officer of Mastercard, who spent nearly 13 years leading the brand, said marketers who fear AI are looking at…